J. Abram

Memphis, TN
August 16, 2006

Considered as the least expensive of all natural fiber rug materials, Seagrass is also regarded as one of the most popular. From living rooms to trade show booths, these rugs have been recommended over and over by floor designers and event coordinators. Besides affordability, seagrass has numerous benefits which other customers tend to overlook.  

Since the seagrass fiber is almost impermeable to water, these rugs are naturally stain resistant. They are durable enough to be used for moderate to high traffic areas. Such characteristics make them a favorite of beachfront homeowners who prefer the unique shades and texture of natural fibers but need a rug that can withstand moisture.      

Because the seagrass fiber is non-porous, these rugs are left undyed and come in their natural hues of sage and brown. Untainted by any artificial colors, these rugs are hypoallergenic and environmentally friendly.

Import Flooring, the leading supplier of natural floor covering, offers three popular seagrass weaves to choose from, the half-panama, basketweave, and herringbone. With decades of experience in the floor covering business, their experience in natural fibers such as seagrass, sisal, and mountaingrass is unmatched. 

Import Flooring offers the finest quality seagrass rugs. By using the latest machinery, their rugs and carpet are guaranteed to be without latex bleeding. Silica gels and desiccants are packed inside each rug to avoid mildew or humidity damage during shipment from the manufacturer to their Los Angeles Warehouse.

So the next time you consider purchasing a new rug, look no further and visit www.Importflooring.com.

Looking for an area rug that’s easy to clean and durable? Try a Sisal area rug.

Made from the leaves and fibers of the sisal, it is one of the most easily cared for area rugs.

Sisal rugs are great for clearing the feet of dirt and grime. The fibers do not attract much dirt because they are naturally anti-static. Unlike synthetic fiber rugs where dirt can become trapped and difficult to remove, dirt in a sisal area rug is easily removed with the floor brush attachment of a vacuum cleaner.

Morover, there's no need to use a carpet cleaning company or expensive carpet cleaning equipment. Sisal area rugs are simple to clean using mild dishwashing detergent and water. To do this, take the rug outdoors. Dip a brush in a detergent solution to clean the entire surface, and rinse with a hose. Hang the rug up to dry in the sun.

But be sure it dries quickly and completely. Damp, natural fiber rugs will mildew and eventually disintegrate.

The sisal area rug's natural beauty, durability and ease of cleaning make it a great addition to the home or office.

Leading supplier of natural fiber rugs examines the growing trend of natural fiber floor coverings

BEVERLY HILLS, California (PRWEB) August 15, 2006 – Like most industries in the United States, the rug business has not been spared from the effects of inflation, erratic petroleum prices and increasing dependence on Chinese importation.  Amidst all these challenges, however, suppliers of flooring materials have remained resilient.  Recent market trends indicate that area rugs, including sisal and seagrass rugs, remain a product category with high market share potential.

Rug manufacturers support this observation, claiming that nearly every household in America owns at least one area rug.  They have observed that even homeowners who opt to install hardwood or tile will all eventually purchase area rugs for their floors. The growing popularity of hard surface flooring seems to move hand in hand with the increasing need for alternative floor covering like natural fiber area rugs and runners.

“Despite investing in flooring like hardwood, ceramic and stone, consumers tend to realize the need for area rugs that help protect or accentuate the beauty of their floors,” Import Flooring President Moe Kermani said.  “Sisal and seagrass have lately become a favorite because of their versatility, as they can be matched with just about any type of furniture setting.”

The growing demand for natural fiber rugs has been quite noticeable. The innate beauty of materials such as sisal and seagrass has proven to be very appealing to customers in recent years.  Contracting the services of a designer or a consultant at a retail specialty store, consumers choose just the right sizes, colors, styles and binding to coordinate with their specific decors.  Materials used in furniture, curtain or drapes can even be used as binding for area rugs.
 
“Import Flooring offers a wide array of natural fiber rugs ranging from sisal, seagrass and mountaingrass, to wool, bamboo and jute and caters to just about every sector of the market,” Kermani said. “We distinguish ourselves from competitors with our quality craftsmanship and by providing products tailored specifically to the needs of our clients.”

Import Flooring offers transitional and traditional designs of sisal, seagrass, wool-sisal blends, bamboo and jute.  A 5x8 sisal rug can sell for as low as $97.  Market players indicate that retail businesses in the rug industry, especially those in natural fiber floor coverings, can remain strong if dealers commit to the category. 

 The natural colors and designs help Import Flooring stand out from other retailers. Its Internet marketing efforts have been reinforced by other campaigns such as product sampling and advertisements.  Since the natural fiber sector is relatively young in the industry, customer education is greatly prioritized.

“Over the last quarter alone, Import Flooring has diversified its product line by offering indoor/outdoor bamboo area rugs and self-edge finish sisal rugs,” Kermani said.  “With the recent surge in sales our company has experienced, we expect to go beyond the objectives we set last year.”

Over the past decade, no rug materials have created a bigger impact in the industry than natural fibers.  Their rich hues and unique tones which complement and décor or furniture, have made rug fibers such as sisal and seagrass an immediate favorite of interior designers since they were first introduced in the market. 

To date, Natural Area Rugs' roster of clients include five star hotels such as the Ritz Carlton as well as Resorts in the Carribean and Mexico. Customers have grown to appreciate these rugs' natural exquisite beauty that perfectly blends with elegant settings. 

Natural Area Rugs also caters to the flooring needs of Department Stores that include Macy's and Kohl's.  High-end boutiques along Rodeo Drive and Melrose like Club Monaco and Pacific Design Center are regular clients.  Hollywood is also no exception.  Import Flooring has provided carpeting to prestigious events like the Academy Awards among other television programs around the country.

Despite their surging popularity, Import Flooring has kept their prices within reach of all their customers.  Their unwavering objective of proving quality products at affordable prices has made their natural fiber rugs the choice of establishments and households across America.

Because we love showing our customers how much we value them, Import Flooring is giving away a free rug each week.  No purchase is necessary and all you have to do us simply enter name and email address to win. 

We will randomly select a lucky winner to receive a beautiful sisal, seagrass, jute, bamboo or wool rug from the nation's leading provider of natural fiber flooring materials.  Winners will be notified via email and asked to provide their mailing address.  It's that easy!   

Enter today and remember to check your inbox.

Participating in Trade Shows and other Special Events is oftentimes costly. From mobilization to equipment rentals, expenses are simply outrageous. Companies are always willing to spend extra just to jazz up their exhibit for one good reason – a booth that stands out attracts the most number of customers.

How would you like to steal the show and cut down on expenses at the same time? Let Import Flooring provide the solution. 

Pick one of Natural Area Rugs’ exquisite rug designs and create a lasting impression in any setting. With over hundred of weaves to choose from, they surely have the right texture or pattern to match any furniture design, be it contemporary or classic. Why rent a carpet each year when you can purchase one for as low as $1.45 per square foot and have it re-used every time you participate in Trade Shows (instead of paying $2 - $4 per square foot at Expo Rentals).

As the country's premiere natural fiber flooring supplier, Import Flooring boasts of the widest collection of sisal, seagrass, mountaingrass, wool, jute and bamboo rugs in the market today. We offer 9 beautiful colors of 100% Cotton Binding to match with your Trade Show Decoration or match the color of your carpet.

At Import Flooring, we make quality floor covering affordable.

Choosing the right set of window shades can be complicated and at times even frustrating. From PVC blinds, to Solar Screens, and Pleated Shades, the choices just seem to be endless nowadays. If you’re still at a loss on deciding which material best suits your needs, then you might just want to consider the new collection of Bamboo Shades, imported exclusively by Natural Area Rugs. 

With the current trend of blending natural materials to contemporary architectural designs, bamboo comes as a popular choice. Extremely durable and naturally elegant, bamboo could just be one of the most versatile raw materials around. Opting to use Natural Area Rugs’ Bamboo Shades over other material offers numerous advantages.

Considerably less expensive than synthetic materials, bamboo can dramatically enhance your home without denting your budget. You can be very certain that no other product can give you more value for your money.

Available in basic natural colors, Import Flooring’ bamboo shades can easily blend to just about any room design or motif, be it contemporary or even Victorian. The uneven pattern and slats of bamboo provides that inherent beauty unmatched by other materials.

Since bamboo is pliable and extremely durable, these blinds hold up extremely well even when subjected temperature and humidity changes. Unlike some PVC blinds, you don’t have worry about chipping when using bamboo.

With this rare combination of beauty, affordability, and durability, Import Flooring’ Bamboo Shades could just very well be your best option.

Looking for an area rug to match your octagonal room? Just can’t find a rug to fit your attic? With over 30 years of experience in manufacturing custom-made floor covering, Import Flooring offers numerous solutions to meet all your flooring needs. Whether you’re in search of that unique carpet for your stairs or would just like a fancy shaped rug for your child’s playroom, simply send the design and we’ll do the rest. 

With a wide selection of materials ranging from seagrass, mountaingrass, and jute, to sisal and wool, our team of highly skilled craftsmen can cut and bind your rug to just about any shape imaginable.  Equipped with the most modern equipment in the industry, Import Flooring assures you of both excellence and affordability. 

Since we use only natural materials, our products have proven safe for almost any environment. Natural Area Rugs’ impeccable reputation for manufacturing high quality custom-sized rugs has made us the preferred company of designers, event-coordinators nationwide.

Are you wanting yet another way of staying updated on everything going on at Import Flooring, the nation's leading provider of sisal, seagrass, jute, wool, bamboo and other great natural fiber flooring materials?  Simply sign up for our email newsletter and you'll begin receiving news on our latest products, bonus insider deals and other great savings. 

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